GIKA 2014 Asia/Pacific

GIKA 2014 Pacific

2014 GIKA-Asia/Pacific Conference on Innovation and Diffusion of High-Tech Products, Services, and Systems

First Global Innovation and Knowledge Academy (GIKA) conference received papers by scholars from 15 countries; the second GIKA Conference boasted papers by researchers from more than 40 countries; and third edition of GIKA received papers by scholars from 31 countries. Each edition of the GIKA Conference offers the chance to publish in the JBR with a special issue edition containing the best papers from the Conference. This is the first time that GIKA moves to Asia Pacific region.

In 2014 GIKA-Asia/Pacific Conference, we set up the theme on Innovation and Diffusion of High-Tech Products, Services, and Systems. The size of the information economy in the US has been growing steadily from 46% of the GNP in 1967 to 56% in 1992 to 63% in 1997 (Apte and Nath 2007). Similar trends are occurring in other countries such as Taiwan and Korea (Choi, Rhim and Park 2009; Lee and Chu 2009; Perez 2009). Hence, the technology driven industrialization has impacts on different levels of economy including individual, organization, sector and the economy, and globally (Karmarkar 2004). Since the intensity of market competition is rapidly increasing, firms are offering high-technology based products, services, and systems to satisfy the increasing expectations of customers. How to successively provide advanced high-tech products, services, and systems is becoming a focal issue.

The JBR will publish a Special Issue on Innovation and Diffusion of High-Tech Products, Services, and Systems featuring the papers presented at this 2014 GIKA-Asia/Pacific conference. The JBR focuses on presenting applications of empirical research to practical situations and theoretical findings to the reality of the business world.

Topics for the JBR special issue focus on, but are not limited to, the following:

  • Decision-modeling for new products, services, and systems in high-tech enterprises
  • Development of innovative new products / services
  • New product/service adoption
  • Innovation diffusion on high-tech products / services
  • Demand forecast of high-tech products and services
  • Marketing of information and communication technology services
  • Industrial clusters in designing product innovation strategies
  • Strategies on new product development
  • Global marketing strategy of high-tech products/servicesCo-Guest Editors: Kun-Huang Huarng, Feng Chia University, Taiwan (
    Wen-Hsiang Lai, Feng Chia University, Taiwan ( will publish 17 papers of GIKA 2014-Asia/Pacific. These papers will be published in the special issue “Innovation and Diffusion of High-Tech Products, Services, and Systems” of GIKA Asia/Pacific 2014.
  • Innovation and diffusion of high-tech products, services, and systems
    Kun-Huang Huarng, Tiffany Hui-Kuang Yu, Wenhsiang Lai
  • Achieving tourist loyalty through destination personality, satisfaction, and identification
    Magnus Hultman, Dionysis Skarmeas, Pejvak Oghazi, Hooshang M. Beheshti
  • The effects of corporate social responsibility on brand equity and firm performance
    David Han-Min Wang, Pei-Hua Chen, Tiffany Hui-Kuang Yu, Chih-Yi Hsiao
  • Viral effects of social network and media on consumers’ purchase intention
    Dedy Darsono Gunawan, Kun-Huang Huarng
  • Facebook users’ intentions in risk communication and food-safety issues
    Chih-Wen Wu
  • Managing innovation through co-production in interfirm partnering
    Li-Wei Wu, Yuan-shuh Lii, Chung-Yu Wang
  • Innovative Brand Experience’s Influence on Brand Equity and Brand Satisfaction
    Yi Hsin Lin
  • The empirical study of consumers’ loyalty for display technology
    Chiu Hui Lin, Chih-Wen Wu, Yi-Han Cheng
  • Dialogic co-creation and service innovation performance in high-tech companies
    Jung-Kuei Hsieh, Yi-Ching Hsieh
  • Can a magic recipe foster university spin-off creation?
    Jasmina Berbegal-Mirabent, Domingo Enrique Ribeiro-Soriano, José Luis Sánchez García
  • What to avoid to succeed as an entrepreneur
    Alicia Mas-Tur, Pablo Pinazo, Ana María Tur-Porcar, Manuel Sánchez-Masferrer
  • Constructing Business Incubation Service Capabilities for Tenants at Post-entrepreneurial Phase
    Wen-Hsiang Lai, Chiu-Ching Lin
  • Use of infrastructures to support innovative entrepreneurship and business growth
    Norat Roig-Tierno, Joaquín Alcázar, Samuel Ribeiro-Navarrete
  • Forecasting ICT development through quantile confidence intervals
    Kun-Huang Huarng, Tiffany Hui-Kuang Yu
  • Aggregation systems for sales forecasting
    José M. Merigó, Daniel Palacios-Marqués, Belén Ribeiro-Navarrete
  • Strategic project portfolio selection for national research institutes
    Don Jyh-Fu Jeng, Kuo-Hsin Huang
  • Transaction cost determinants and advantage transferability’s effect on international ownership strategy
    Fang-Yi Lo
  • Users’ adoption of mobile applications: product type and message framing’s moderating effect
    George Chung-Chi Shen


Pictures of this GIKA edition.