18th Academy of Innovation, Entrepreneurship, and Knowledge Conference – Innovation, knowledge and digitalisation: building trust to face today’s challenges

June 21-23, 2023

ESIC UNIVERSITY, the only university in Spain to specialise in business

With study options in marketing, management and technology, ESIC University offers its own learning methodology: Transformative Learning.

What does it mean to do business? For ESIC, doing business is not just about ensuring that a business makes money. It is also about offering value to all its stakeholders, the society around it and the world as a whole . This is the vision that ESIC University wants to share with all its students, as the first university in Spain to specialise entirely in business.

ESIC University offers study options centred on the areas of expertise that ESIC has always provided since it opened its doors more than 55 years ago: management, marketing and technology. At its campus in Pozuelo de Alarcón, ESIC University offers undergraduate degrees in Business Administration and Management, Marketing, Digital Business, Communication and Advertising/PR , and International Business , as well as master’s degrees in Human Resources, Marketing Management, International Management and Business Administration, and Communication and Advertising .

Through its university, ESIC wants to reinvent the educational model, continuing to show its inquisitiveness, close ties to business, speed and flexibility in offering its students a much more versatile form of education. Students at ESIC University are taught using Transformative Learning, ESIC’s own learning methodology that allows students to choose their personal educational journey, taking full responsibility for their own learning process.


Madrid is a cosmopolitan city that harmonises modern infrastructures and its status as an economic, financial, administrative and service centre with a great cultural and artistic heritage.
The historic centre is characterised by being one of the most important among the great European cities.
Among its renowned monuments and spaces we can highlight the Plaza Mayor where the Royal Palace dazzles, next to it, the Plaza de Oriente, the Opera Theatre and the modern Almudena Cathedral. The Puerta del Sol, surrounded by a varied and select shopping area, and the “Paseo del Arte”, so called because of its incomparable museums, palaces and gardens, complete this monumental complex where the Bank of Spain building, the Telecommunications Palace and the Cibeles and Neptuno fountains shine with their own light.
Art and culture also stand out in the city. The capital has more than 60 museums, including the Prado Museum, one of the most important art galleries in the world; the Thyssen-Bornemisza Museum, with more than 800 paintings ranging from the Flemish primitives to the avant-garde movements, etc.
Another of the city’s attractions are its parks and gardens such as the Retiro Park, the Casa de Campo, the Juan Carlos I Park, where you can enjoy the sun, stroll, paddle in the ponds or feed the squirrels, in one of the greenest capitals in Europe.

Santiago Bernabeu

Santiago Bernabeu

Real Madrid is one of our city’s three professional football teams, together with Atlético de Madrid and Rayo Vallecano. Holder of multiple European and international titles, the club opens its doors 363 days a year for football and sports fans to explore its historic stadium, an absolute must on your trip to Madrid.

Templo de Debod

The Temple of Debod

The Temple of Debod is an ancient Egyptian temple that was dismantled and rebuilt in the center of Madrid, Spain, in Parque de la Montaña, Madrid, a square located Calle de Irún, 21–25

Palacio Real

Palacio Real

Home to the Kings of Spain from Charles III to Alfonso XIII, Madrid’s Royal Palace takes us on a journey through the history of Spain. Though it is no longer the royal family’s home, it continues to be their official residence.

Parque de El Retiro

Parque del Retiro

It is one of the lungs of the city, as well as a classic place for a stroll where locals and visitors alike come together. Enjoy a trip in a rowing boat or on foot, a performance at the Puppet Theatre or an open-air concert.

Puerta de Alcalá

Puerta de Alcalá

Erected in 1778 by Italian architect Francesco Sabatini, this triumphal gate was once the main entrance to the city. It was commissioned by King Charles III – over time nicknamed the Best Mayor of Madrid -, who was unimpressed by the gate that welcomed him when he first arrived in 1759.

Plaza Mayor

Plaza Mayor

You can find several pleasant (albeit overpriced) outdoor cafes and restaurants in the plaza, usually full of tourists. Many special events occur in the plaza now too – giant yoga workshops, concerts and festivals.