ACIEK CONFERENCE 2023

With study options in marketing, management and technology, ESIC University offers its own learning methodology: Transformative Learning.

What does it mean to do business? For ESIC, doing business is not just about ensuring that a business makes money. It is also about offering value to all its stakeholders, the society around it and the world as a whole . This is the vision that ESIC University wants to share with all its students, as the first university in Spain to specialise entirely in business.

ESIC University offers study options centred on the areas of expertise that ESIC has always provided since it opened its doors more than 55 years ago: management, marketing and technology. At its campus in Pozuelo de Alarcón, ESIC University offers undergraduate degrees in Business Administration and Management, Marketing, Digital Business, Communication and Advertising/PR , and International Business , as well as master’s degrees in Human Resources, Marketing Management, International Management and Business Administration, and Communication and Advertising .

Through its university, ESIC wants to reinvent the educational model, continuing to show its inquisitiveness, close ties to business, speed and flexibility in offering its students a much more versatile form of education. Students at ESIC University are taught using Transformative Learning, ESIC’s own learning methodology that allows students to choose their personal educational journey, taking full responsibility for their own learning process.

Madrid is a cosmopolitan city that harmonises modern infrastructures and its status as an economic, financial, administrative and service centre with a great cultural and artistic heritage.
The historic centre is characterised by being one of the most important among the great European cities.
Among its renowned monuments and spaces we can highlight the Plaza Mayor where the Royal Palace dazzles, next to it, the Plaza de Oriente, the Opera Theatre and the modern Almudena Cathedral. The Puerta del Sol, surrounded by a varied and select shopping area, and the “Paseo del Arte”, so called because of its incomparable museums, palaces and gardens, complete this monumental complex where the Bank of Spain building, the Telecommunications Palace and the Cibeles and Neptuno fountains shine with their own light.
Art and culture also stand out in the city. The capital has more than 60 museums, including the Prado Museum, one of the most important art galleries in the world; the Thyssen-Bornemisza Museum, with more than 800 paintings ranging from the Flemish primitives to the avant-garde movements, etc.
Another of the city’s attractions are its parks and gardens such as the Retiro Park, the Casa de Campo, the Juan Carlos I Park, where you can enjoy the sun, stroll, paddle in the ponds or feed the squirrels, in one of the greenest capitals in Europe.